HERESY – Melina Papadioti


Melina, how do you like Helvetica?
Helvetica is a fact of life. The typeface is so popular and for so many years is like the forests, the mountains, the rivers and I wanted to experiment with all these “natural elements”.

What did you try to change on the original Helvetica with this hack?
The multiple lines like arranging flowers in a vase and this arrangements created new wave like shapes. To me is like picking from the wild and creating a new architecture.