FOODLUCK – Katrien van Eerden

Katrien van Eerden is a graphic designer from Rotterdam. She worked at Studio Dumbar in the nineties and made beautifull stuff there. I saw some of her experiments on Facebook and regonized pure Helvetica hacking… Katrien, how do you like Helvetica?
I like the clearness of Helvetica. There was a time when it was ‘forbidden’ to use Helvetica, now I work with Helvetica all the time.

What did you try to change on the original Helvetica with this hack?
I wanted elements to grow on the type, to the point that the outside is becoming the inside, to find the morph of still reading to not reading any more.